The one thing that seems to hold true about such situations, as undesirable as they are, is that a game's success will be on its own merit, regardless of how much it has been downloaded illegally. No doubt though, however large the profits from this game turn out to be (and they're likely to be substantial for this triple A title) the publishers will complain that they would have been even bigger without piracy, but without being able to offer any actual proof of this, of course.
Source: DSOGaming
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