Saturday, August 6, 2011

iCloud feature rollout shows a new side of Apple

Secrecy. Ask any tech observer for an opinion of how Apple works, and the company’s veil of secrecy over future products is bound to come up in the discussion. In the past, a series of carefully controlled leaks to the media were all that one could hope to see of a new product until the day Steve Jobs announced it in a keynote. With iCloud, however, Apple appears to have learned from its past mistakes, and is instead performing a very deliberately planned, gradual introduction of new features. This approach, it would seem, is carefully calibrated to make sure the…

Full Story » | Written by Aaron Kraus for . | Comment on this Article »


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